Martech Services

The marketing technology (martech) vendor landscape has been growing by leaps and bounds over the last several years, with early vendors being acquired and new vendors entering the fray on a regular basis. If you were an early adopter of marketing automation and other marketing technology, you may find yourself asking questions like:

• Are you getting the most out of your marketing platform?
• Is your marketing platform sufficient (or overkill) for your needs?
• Are there complementary marketing technology products you should evaluate?

Answering these questions starts with a thorough review of your business needs. Contact us today for a complimentary consultation and review of your existing martech stack and learn the answers to these questions.

Marketing automation platforms are a must for any data-driven marketing organization. But there are now over 200 vendors offering marketing automation and campaign management software, and each has their own unique pros and cons. You don’t have the time or resources to evaluate each vendor individually, so how do you answer questions such as:

• Which marketing automation platform is right for your organization?
• Which martech vendor offerings work best with your existing martech stack?
• What pricing options and license terms make the most sense for you?

Martekrs has implemented, evaluated, or operated every major marketing automation platform, as well as dozens of complementary marketing technologies. We stay on top of martech industry trends and constantly survey the martech vendor landscape so that you don’t have to. We can help you decide which marketing automation or other marketing technology would work best for your organization, and we can then help you negotiate the best license terms.

Selecting a marketing automation platform is just the beginning. Choices you make during the implementation phase are critical to driving adoption of the platform within your organization. Questions you should ask include:

• Which marketing automation features should you turn on, and when?
• What marketing and sales workflows and processes do you need to put in place or modify?
• How do you get your Sales users up and running on your marketing automation platform?

Martekrs can help you get your marketing automation platform up and running quickly and smoothly, speeding time to pipeline and revenue creation.

Once your marketing automation platform is up and running, it needs care and feeding to keep it operating at peak efficiency. But unless you have a dedicated marketing ops staff, the time you spend fine-tuning your marketing automation platform can mean time away from campaign planning and execution.

Turn to Martekrs for ongoing marketing automation maintenance and optimization tasks such as:

• Account-based marketing setup and execution
• Marketing asset creation, modification, and clean-up
• A/B testing and analysis of campaign components (emails, landing pages, etc.)
• Lead flow/Demand Waterfall analysis and optimization
• Campaign attribution analysis and reporting

Your marketing resources are scarce – spend more time designing and executing campaigns and let Martekrs do the rest.