If you follow B2B marketing technology as we do, you know that the martech industry landscape is constantly growing and changing. With that in mind, Martekrs is introducing a new resource to help you navigate that landscape – the Martech Minute™.

It’s impossible to keep up with all the latest advances in marketing automation platforms, CRM systems, and all of the other tools and add-ons that plug into them –  there are over 5,000 distinct martech products at last count. All martech is not created equal however, and we frequently come across martech tools, technology  and features that we think are worth sharing with the broader marketing technologist community. Enter the Martech Minute.

The Martech Minute will provide brief audio or video updates on new or updated marketing technology products and services that we think will be of interest to the B2B marketing technologist community. We’re not talking full-blown webinars here, just short capsule interviews with the vendors themselves, giving their elevator pitch.

The Martech Minute will serve a few purposes.

1. First and foremost, the Martech Minute will serve as a resource for B2B marketing technology buyers. As we build a library of Martech Minute updates, B2B marketing technology buyers can use the platform to help research new, up-and-coming technology solutions. We will try to cut through the noise so you don’t have to.
2. Second, the Martech Minute will give up-and-coming martech vendors a platform to show their wares. Having worked for startups, we know that building awareness for a new product or service can be daunting when you have scarce time and dollar resources. Martech Minute will give interesting martech vendors a platform (albeit a small one) to tell the world who they and why you should care.
3. Finally, the Martech Minute will help us at Martekrs keep our finger on the pulse of the B2B marketing technology market. As we post more Martech Minute updates and track their popularity, we hope to be able to get early insight into martech trends, which we will of course then report back to our audience.

Make sense? Great. Come back soon and often to see the latest B2B marketing technology updates on the Martech Minute!