About Us

Martekrs > About Us

navigating the ever-changing martech landscape

Founded in 2017, Martekrs serves small- to mid-sized B2B technology clients, providing martech, marketing automation, and CRM technology advice based on our over 20 years’ of experience in B2B technology marketing. Our focus enables us to provide customized, actionable recommendations that draw on robust problem framing, cutting-edge technology, deep B2B marketing knowledge, and an extensive global network of technology vendor relationships.

Our consultants have similar professional and educational backgrounds to those at digital agencies and technology consulting firms firms but with a significant advantage: 100% of Martekrs’ work is dedicated to maximizing sales pipeline and revenues at small- to mid-sized B2B technology firms. We serve clients who are building businesses around cutting-edge technology products and services, and who seek to maximize their investments in marketing technology.

Martekrs was founded by marketing technologists who have spent over two decades in marketing for leading B2B technology companies, from established industry gorillas to early-stage startups. Our principals have experience in B2B product marketing, marketing communications, digital marketing, business development, demand generation, and marketing operations. We’ve been there and done that, and we bring to the table a holistic understanding of the needs of B2B technology marketing and sales organizations to all our client engagements.

Experience
TECHNICAL ACUMEN
COLLABORATION
CONTINUOUS IMPROVEMENT

Contact us for your free martech assessment.

Colin

Solving martech problems for B2B technology SMBs is all we do.

Our focus on small- to medium-size B2B technology firms enables us to provide customized, actionable recommendations and services. For this we draw on our decades of experience applying marketing technology to solve real-world sales and marketing problems.

Colin White

FOUNDER